Google & Microsoft PPC Advertising For Business ♦ 01559 371177

Existing campaigns in a pickle?

You are not alone! As PPC advertising gets ever more complex, competitive and expensive it's time to review your campaign(s), cut out waste and focus attention and budget on customers who convert. A campaign audit can help. Its purpose is to review campaign performance, unearth problems and identify scope for improvement. Audits pay for themselves and at the very least you'll have the satisfaction of knowing your PPC campaigns are in good shape. Price: A typical campaign audit costs£485.

Campaign Management, Testing and Reporting

Ideally, every website visitor brought to you by pay-per-click would 'convert' (do what you want them to do). In the real world, statistics tell us that only one in twenty to one in fifty will convert - even for a well-optimised campaign. Any PPC professional will tell you that a sure way to fail is to set up a campaign then leave it to run and rot.

● Unless you're lucky, (have a unique, sought-after product or service), successful PPC campaigns depend on continuous monitoring, testing and tuning. It's not rocket-science and you can do it yourself if you get familiar with ppc advertising, but it needs doing.

● Typically, it takes 2-3 months from starting a campaign to gather sufficient data to start making decisions - for example, which keywords work and which don't, what demographics and locations produce best results, which networks suck.

Price: Again, this depends on the size and complexity of your campaign(s). For an SMB, the rate for managing your campaign(s) is likely be around £550 per month which includes testing, tuning, performance reporting and reviews. Don't forget that you'll be paying Google and/or Microsoft for advertising costs.

One and Two-Day PPC Workshops

Our converted barn in rural West Wales doubles as a training facility and holiday accommodation. During the year we host a limited number of workshops for one to three participants from the same company or organisation. These interactive sessions are part PPC campaign creation and implementation, part training. At the end of the workshop you'll have a working campaign plus a good understanding of the different options and facilities that Google and Microsoft provide.

It's easy for a newcomer to feel overwhelmed by Google Ads and Microsoft Advertising but after attending a workshop, you won't be. Workshops can be held at a week-end if required.